Vignettes-based research in behavioural operations management

Amol S. Dhaigude, Debmallya Chatterjee, Soma Lilhare and Sudhir Ambekar

International Journal of Business Excellence, 2019, vol. 19, issue 1, 65-84

Abstract: Behavioural operation management (BOM), an emerging area within operations management, explores the interaction of human behaviours and operational processes and systems, and thus challenges this very rational decision-making assumption associated with human under all conditions. BOM relies heavily on the experimental research methodology to investigate the cause and effect relationship. Vignettes are an integral to experimental research; however, they have not been effectively used in BOM. This paper investigates the potential of vignette-based research (VBR) in BOM and proposes a framework for its use. We find that VBR is cost-effective, easy to replicate, scores high on realism, and can enhance internal validity. Further, we have proposed a framework for VBR, which can greatly empower researchers who wish to carry out studies in this field.

Keywords: behavioural operation management; BOM; vignette-based research; experimental research design; internal validity; conceptual framework. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:19:y:2019:i:1:p:65-84

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