A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study

A.M. Sakkthivel, Gouher Ahmed, V. Moovendhan and N. Ramu

International Journal of Business Excellence, 2025, vol. 36, issue 2, 225-249

Abstract: The study investigates the impact of the marketing mix, mall ambience, peer group, reference group, culture, and society variables on the mall shopping behaviour of women consumers with a sample size of 502 respondents from the UAE and India. The study used structural equation modelling (SEM) that revealed: 1) price has a negative impact on the mall shopping behaviour of Indian women consumers and a positive impact on UAE women consumers; 2) mall ambience and location of malls were found to positively influence the mall shopping behaviour of the UAE and Indian women consumers; 3) mall ambience and place of malls influence the mall shopping behaviour of UAE women consumers, whereas, society was found to influence the mall shopping behaviour of Indian women consumers; 4) peers, reference groups, and culture elicit a higher impact on Indian consumers, whereas, the same variables elicit a lower impact on UAE women consumers. The implications of the outcomes are discussed.

Keywords: mall; marketing mix; peer group; reference group; culture; society; mall shopping behaviour; women consumers; India; United Arab Emirates. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:36:y:2025:i:2:p:225-249

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