 A study on workcation tourism: buying behaviour and the mediating role of travel intentions during the COVID-19 pandemic: an empirical study in UttarakhandAnuj, Deepak Kaushal, Rajesh Kumar Upadhyay, Akhilesh Sharma and Jitendra Chauhan International Journal of Business Excellence, 2025, vol. 37, issue 2, 206-223 Abstract: The novel coronavirus (COVID-19) had actually provided the world with a lot of new insights in terms of work culture and status quo. Both employees and employers are comparatively flexible and ready to adapt to the quickly changing dynamics of the scenario. Workcation is one such innovation in terms of working from home yet not staying at home and exploring some tourist destinations. The motive behind such kinds of innovation is basic which is breaking the boredom and monotony of being at home 24/7. The present study is aimed at studying the concept of workcation in the consumers opting for it. The study revolves around the consumer buying behaviour relating to workcation with the assumption that travel intentions are the most crucial intermediate factor which mediates the role of buying behaviour (BB) which is dependent on electronic word-of-mouth, safety trust on destination and the internet service quality. Keywords: workcation; work-related tourism; buying behaviour; travel intentions; electronic word-of-mouth; eWOM; COVID-19. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbexc:v:37:y:2025:i:2:p:206-223 Access Statistics for this article More articles in International Journal of Business Excellence from Inderscience Enterprises Ltd |
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