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Strategies to enhance the performance of MSMEs: a developing nation perspective

Subhodeep Mukherjee, Manish Mohan Baral, Ramji Nagariya and Venkataiah Chittipaka

International Journal of Business Excellence, 2026, vol. 39, issue 2, 212-233

Abstract: The purpose of this paper is to develop strategies for reviving Indian MSME in the face of the current pandemic of COVID-19. An exhaustive literature review is being undertaken to identify various strategies to mitigate MSMEs' performance in developing nations. Resource-based theory (RBT) and dynamic capability view (DCV) are used in this research. Major factors identified are digitalisation, inventories and reserve capacity, business continuity plans, decision-making proximity, building resilient transportation and logistics facilities, and delivery reliability. A total of 303 responses were received, and six hypotheses were formulated. Structural equation modelling (SEM) has been used for the analysis of the collected data. From the statistical analysis, it can be concluded that the identified latent variables contribute towards the model fit. The model empirically validated that the identified factors significantly contribute towards MSMEs performance. The findings of the study will be productive for MSMEs for improving their performance.

Keywords: COVID-19; resource-based theory; RBT; dynamic capability view; DCV; digitalisation; MSMEs; resilient; performance. (search for similar items in EconPapers)
Date: 2026
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