Examining the growth of online sales and disintermediation in the real-estate marketplace

Alan D. Smith, Anna Abdulmanova and Heather H. Elfen

International Journal of Business Forecasting and Marketing Intelligence, 2026, vol. 11, issue 1, 26-76

Abstract: The real-estate business, like many other business models, has been affected by the evolution of e-commerce as this information-rich industry lends itself to the many applications of technology. This research effort focuses on the real-estate market and consumers' perceptions of its effectiveness and accessibility. A sample of 1,736 relatively well-educated respondents in the Great Lakes region was used to study preferences in their search for housing. With a lot of housing information readily available to consumers, respondents found the role of real-estate agents to be unimportant. This evidence suggests that advancements in technology could lead to industry disintermediation. Additionally, factor-based profiles of housing search preferences and respondents' genders were created.

Keywords: disintermediation; e-commerce; factor analysis; online marketing; real-estate marketing; search engines; supply chain management; SCM. (search for similar items in EconPapers)
Date: 2026
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