Influence of nostalgic behaviour on the consumption patterns of adults: a conceptual framework

Manuel Sotelo-Duarte and Rajagopal

International Journal of Business Innovation and Research, 2024, vol. 35, issue 3, 303-326

Abstract: Nostalgia has an intrinsic association with consumer behaviour. Retrieval of memories drives emotions among consumers and reinforces experience-led buying decisions. Despite nostalgia, and consumption being a common practice at various times in life, issues regarding the nostalgia stimuli on customers' perceptions and buying decisions remain less explored. This article aims at exploring the consumption pattern of adult consumers by analysing the influence of nostalgic behaviour referring to the autobiographic memories and social motivations. It describes the purchase intentions and consumption pattern among adult consumers in the context of self-reference criteria based on nostalgic memories and social motivations. This article offers constructive understanding on establishing relationship between nostalgic memories and consumption pattern over the temporal framework and establishing the brand loyalty and hedonic satisfaction. It contributes to the existing literature by critically examining the theoretical concepts and empirical findings of previous studies on perceptions of consumers on nostalgic emotions and their role in making buying decisions.

Keywords: nostalgia; memories; consumption behaviour; buying decision; childhood; adulthood; social motivation. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=142308 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:35:y:2024:i:3:p:303-326

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().