The influence of product complexity on order handling process

Hanna Kropsu-Vehkapera, Harri Haapasalo, Suvi Lokkinen and Kongkiti Phusavat

International Journal of Innovation and Learning, 2011, vol. 10, issue 2, 123-143

Abstract: This case study describes how product complexity is affecting order handling process performance in a high tech company. Main factors of product complexity can be defined as: technological and single product complexity; product proliferation by volume and diversity; and presenting product data in information systems. The study expresses what kind of problems aforementioned complexity and poor product data handling in information systems creates to order handling process. Product decisions should always cover wider order-delivery affect analysis to avoid complexity in operative processes. This study also highlights the importance of valid product data as a source of efficient operations.

Keywords: product complexity; order handling; handling processes; product lifecycle management; PLM; product data; information systems; high tech companies; high technology; technological complexity; single products; product proliferation; product volume; product diversity; data handling; order-delivery analysis; operative processes; telecommunications industry; innovation; learning. (search for similar items in EconPapers)
Date: 2011
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