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Modelling the social business venture - an ontology-based approach

Samiksha Todaria, Carlos Azevedo and João José Pinto Ferreira

International Journal of Innovation and Learning, 2020, vol. 28, issue 3, 317-355

Abstract: The key contribution of this paper is the proposal of a novel conceptual model for the social business value proposition. This research was about making sense out of the body of knowledge underlying social business concepts and perspectives, stemming from the social entrepreneurship literature, and building on the so-called business model ontology that underlies the widely used business model canvas. The developed constructs were built in the scope of a design science approach to research, supported by an assessment process that involved several steps comprising the interaction with well-known academicians and practitioners in the area of social business, culminating with a case-study for final validation and assessment. Interviews with the experts from the field helped in the iterative development process of the ontology and its assessment, further supported by informed arguments and a continuous review of the literature.

Keywords: innovation; business models; ontology; theory of change; ToC; social businesses; social entrepreneurship; business model canvas; BMC; design science; value proposition; stakeholder interface; resources. (search for similar items in EconPapers)
Date: 2020
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