Is this the beginning of the end for retail websites? A professional perspective

Ricardo F. Ramos, Paulo Rita and Sérgio Moro

International Journal of Internet Marketing and Advertising, 2021, vol. 15, issue 3, 260-280

Abstract: This paper expects to understand professionals' opinion concerning the impact of the increasing use of social media (SM) and commercial mobile applications (MA) instead of retail websites in their online strategy. Unstructured interviews with internet professionals were applied on the LinkedIn professional SM platform, and 127 professionals provided their perspective. Data were analysed using a text mining approach and the outcome revealed professionals' resistance to set SM in the centre of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.

Keywords: retail website; social media; commercial mobile application; consumer behaviour; text mining. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.inderscience.com/link.php?id=115422 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijimad:v:15:y:2021:i:3:p:260-280

Access Statistics for this article

More articles in International Journal of Internet Marketing and Advertising from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().