Analysing the factors influencing preferences for fish consumption

X. Agnes Pravina and R. Radhika

International Journal of Process Management and Benchmarking, 2025, vol. 20, issue 2, 222-242

Abstract: The purpose of this study is to examine the consumption pattern and customer preferences towards value-added fish products in the southern districts of Tamil Nadu. The following topics are essential to the study of customer preferences towards value-added fish products: 1) consumer's preference and consumption pattern; 2) attributes; 3) frequency of fish product consumption; 4) variety; 5) freshness of fish; 6) willingness to pay. The current study focuses on the equitable development of fishermen in Tamil Nadu's southern districts, with particular emphasis on Kanyakumari, Thoothukudi, and Tirunelveli. This makes it possible to collect quantifiable data that may be used for statistical analysis, enabling the observation and evaluation of the research's variables. The data were examined using descriptive analysis, reliability, validity, correlation, regression, and SEM analysis.

Keywords: customer preferences; fish products; consumption patterns; fishermen; consumer choices. (search for similar items in EconPapers)
Date: 2025
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