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Retrospection of guest experience research landscape in the hospitality industry using bibliometric analysis

Deepika Reddy, Veer P. Gangwar and Raj Kumar Singh

International Journal of Process Management and Benchmarking, 2025, vol. 21, issue 1, 84-105

Abstract: This research aims to synthesise the literature on the guest experience research landscape in the hospitality industry using bibliometric analysis. This study examines past, current, and future research on the guest experience research landscape in the hospitality industry. The documents are extracted from the Scopus database, and 550 papers are chosen, applying the subject area, document type, and language filtering criteria. Citation analysis is performed to identify the most influential documents, institutions, countries, and authors. The most prolific writers and sources are identified using productivity analysis. The four thematic clusters of guest experience research landscape in the hospitality industry are service experience, customer experience, virtual reality, and service co-creation. Co-citation analysis is employed to identify citation patterns and highly referenced texts. Additionally, co-occurrence analysis is employed to create thematic trends, and word cloud highlights the frequently used keywords in the guest experience research in the hospitality industry.

Keywords: guest experience; hospitality industry; citation analysis; bibliometric analysis; co-occurrence analysis. (search for similar items in EconPapers)
Date: 2025
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