 Research on the types of motivations for robo-advisor financial management using Q methodChung-Chu Liu, Chia-Hsiang Wang and Chia-Ni Liu International Journal of Revenue Management, 2024, vol. 14, issue 3, 312-332 Abstract: In today's financial sector, a substantial integration and application of information technology is underway. The asset management firms seeking to meet the diverse needs of their client base are actively promoting robo-advisor services. A robo-advisor offers numerous advantages: security, convenience, lower threshold, and dollar cost averaging. While a robo-advisor has gained significant traction abroad, Taiwan has started developing robo-advisor services relatively late. This study conducted a survey, and 31 samples were collected. The Q method was used to analyse those samples. The results of the samples were divided into four types such as: 1) intuitive interface and brand trust; 2) balanced consideration; 3) low threshold and time-saving; 4) safe and effortlessness. Finally, suggestions have been made to the enterprise based on the classification results to accelerate the promotion of robo-advisors. The expectation is that the general public can access professional financial advisory services, regardless of individual wealth levels. Keywords: technology acceptance model; TAM; innovation diffusion theory; IDT; robo-advisor; Q methodology. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijrevm:v:14:y:2024:i:3:p:312-332 Access Statistics for this article More articles in International Journal of Revenue Management from Inderscience Enterprises Ltd |
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