Factors Influencing Consumer Intentions to Adopt E-Payment Systems: Empirical Study

Ahmed Al-Dmour, Hani H. Al-Dmour, Rewan Brghuthi and Rand H. Al-Dmour
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Ahmed Al-Dmour: Al-Ahliyya Amman University, Jordan
Hani H. Al-Dmour: The Univeristy of Jordan, Jordan
Rewan Brghuthi: The University of Jordan, Jordan
Rand H. Al-Dmour: The University of Jordan, Jordan

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2021, vol. 12, issue 2, 80-99

Abstract: This study aimed to identify the main factors influencing the adoption of electronic payment system (EPS)by Jordanian consumers based on the technology acceptance model (TAM). A quantitative approach and a convenience sample of 487 Jordanian banking customers were employed to collect the required data via a survey questionnaire. The study findings indicated that all the proposed factors (perceived usefulness, ease of use, security, self-efficacy, and trust) have a statistically significant positive relationship with the electronic payment adoption intention with explanation power 49% (R Square=0.49). The perceived usefulness and ease of use were found the most important factors that highly associated with the adoption of e-payment, respectively. Furthermore, education level as an individual demographic variable was the only one who has a significant relationship with the intention of the adoption of e-payment service while age and gender were found insignificant.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:12:y:2021:i:2:p:80-99

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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