Antecedents and Outcomes of Information Privacy Concerns in the Saudi Arabia Social Networking Context

Mohammed A. Alarefi
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Mohammed A. Alarefi: University of Tabuk, Saudi Arabia

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2021, vol. 12, issue 3, 38-48

Abstract: Online information privacy has become a developing social worry that may hinder individuals' social site associations. The motivation behind this investigation is to dissect the effect of an err toward privacy and the social presence of a website on a person's privacy concerns about the website. Data were collected from 650 respondents in Saudi Arabia. The findings indicate a significance influence of informativness, social presence, utility of website, perceived severity, and self-efficacy on website-specific privacy concerns. Furthermore, privacy concerns have a significant influence on behavioural intentions. This study also extends the information privacy literature through the analysis of the drivers and outcomes of online privacy concerns in the social network context.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:12:y:2021:i:3:p:38-48

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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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