Patterns and Motivations Predicting Mobile Hard News and Soft News Consumption: The Case of the UAE

Hamza Saad and Mahinaz Hamza
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Hamza Saad: Zayed University, UAE & Minia University, Egypt
Mahinaz Hamza: Zayed University, UAE & New York University, USA

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2021, vol. 12, issue 3, 49-66

Abstract: The purpose of this study is to examine Emirati university students' usage of smartphones as a news resource. In addition to the motivations, patterns, and relationships between hard news and soft news consumption and the different gratifications sought, this study adopted perspectives from the both the uses and gratifications and media displacement theories and utilized a quantitative research design. Data was collected from 488 undergraduate students between February 2019 and March 2019. Results revealed that students were interested in both hard and soft news, but there was 7% more soft news consumption by students. Additionally, results revealed that smartphones have become students' main source of news as they allow them to find information easily. When assessing the relationships and dynamics between mobile news and the gratifications sought, results revealed that the convenience gratification was the only predictor of both mobile soft news and hard news out of all the gratifications offered.

Date: 2021
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