Entrepreneurial Leadership and Creativity in Projects: A Moderated-Mediation Mechanism

Alam Sayyam, Syed Mohsin Ali Shah, Muhammad Adil and Muhammad Haroon Ur Rashid
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Alam Sayyam: Abdul Wali Khan University, Mardan, Pakistan
Syed Mohsin Ali Shah: Abdul Wali Khan University, Mardan, Pakistan
Muhammad Adil: Bacha Khan University, Charsadda, Pakistan
Muhammad Haroon Ur Rashid: Abdul Wali Khan University, Mardan, Pakistan

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2022, vol. 13, issue 1, 1-14

Abstract: This paper aims to investigate the relationship between entrepreneurial leadership (EL) and creativity in projects. Additionally, the study also examine the mediating effect of innovative work behavior (IWB) and the moderating role of entrepreneurial self-efficacy (ESE). Employing a questionnaire survey, the researcher collected 210 responses. Multiple regression were used to analyze the data. the results of the study demonstrates a positive relationship between EL and creativity in projects. Furthermore, IWB partially mediate the relationship between EL and creativity in projects. the results also suggest that ESE moderates the relationship between EL and IWB. Theoretical and practical implications of the current study were highlighted at the end of the paper.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:13:y:2022:i:1:p:1-14

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