Customer Satisfaction and Loyalty for Online Food Service Providers in Jharkhand State: An Empirical Study

Anand Prasad Sinha, Praveen Srivastava, Ashok Kumar Asthana, Sanjiv Kumar Srivastava and Aditi K. Nag
Additional contact information
Anand Prasad Sinha: Birla Institute of Technology, India
Praveen Srivastava: Department of Hotel Management, Birla Institute of Technology, India
Ashok Kumar Asthana: Sarla Birla University, India
Sanjiv Kumar Srivastava: Birla Institute of Technology, India
Aditi K. Nag: Birla Institute of Technology, India

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2022, vol. 13, issue 1, 1-23

Abstract: In the food sector, customer have been voting by their feet since ages. However, due to the technological changes clubbed with present COVID-19 pandemic, the trend has changed rapidly. Customers are confined to their home and technology has emerged as the only saviour. Increase in the number of downloads of food ordering app is an indication of both popularity of this app and helplessness of the present age customer. With restricted movement, they have these apps to either get the food delivered at their doorstep or take away with pre-orders. Hence, it becomes imperative for the app designer and food service provider to brainstorm and develop an app which can focus on the customer ease rather than forcing their design and interface to the customer. In this backdrop, the present study is a novel attempt which primarily focuses on the relationship between app quality and customer satisfaction.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJCRMM.289204 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jcrmm0:v:13:y:2022:i:1:p:1-23

Access Statistics for this article

International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

More articles in International Journal of Customer Relationship Marketing and Management (IJCRMM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().