Mobile Application for Tourism: The Case of Egypt

Safaa Hussein and Eman Ahmed
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Safaa Hussein: Faculty of Commerce, University of Alexandria, Egypt
Eman Ahmed: Faculty of Commerce, University of Alexandria, Egypt

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2022, vol. 13, issue 1, 1-29

Abstract: The current study developed a proposed mobile app for tourism companies in Egypt and tested its usability. A survey from a group of 53 respondents was conducted based on the mobile app features which were developed by tourists. The proposed mobile app was then tested by using usability measurement framework which was used to test the usability of the app interface and to ensure that this app meets user requirements. Three main usability metrics were employed in this study; effectiveness, efficiency and satisfaction. This study contributes to the current Mobile tourism and Mobile apps literature and offers useful information for ministry of tourism, software companies, mobile application developers and, of course, mobile device users in addition to entrepreneurs, policy makers, practitioners, researchers and educators through providing a clearer view and deep understanding for the issues related to the adoption of tourism-related new mobile phone application in Egypt.

Date: 2022
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