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Do Green Human Resource Management Practices Improve Sustainable Performance?: Empirical Evidence From Egyptian Private Hospitals

Nehal M. Allam and Marwa M. Mansour
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Nehal M. Allam: Helwan University, Egypt
Marwa M. Mansour: Helwan University, Egypt

International Journal of Customer Relationship Marketing and Management (IJCRMM), 2024, vol. 15, issue 1, 1-20

Abstract: This article explores the role of green human resource management (GHRM) practices in improving the sustainable performance of Egyptian private hospitals. Based on the collected data from 398 workers in Egyptian private hospitals, the results show that Egyptian private hospitals applied GHRM practices with lower level of applying the green compensations, green gob analysis and HR planning, and green recruitment and selection. The results supported the relationship between GHRM practices and sustainable performance with moderate level. This requires Egyptian private hospitals to commit to applying GHRM practices with the aim of developing environmental awareness among employees, directing them towards green behavior, and spreading green culture with the aim of supporting sustainable performance.

Date: 2024
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International Journal of Customer Relationship Marketing and Management (IJCRMM) is currently edited by Riyad Eid

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