E-Book Acceptance among Undergraduate Students: A Look at the Moderating Role of Technology Innovativeness

Madison N. Ngafeeson and Jun Sun
Additional contact information
Madison N. Ngafeeson: Walker L. Cisler College of Business, Northern Michigan University, Marquette, MI, USA
Jun Sun: Department of Information Systems, College of Business and Entrepreneurship, University of Texas - Rio Grande Valley, Edinburg, TX, USA

International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), 2015, vol. 10, issue 3, 36-51

Abstract: This paper utilizes the technology acceptance model (TAM) to uncover the moderating roles of technology innovativeness. A study of 158 undergraduate students revealed that the original TAM constructs and relationships were reliable, supported, and applicable in the measurement of e-book acceptance. Interestingly, personal technology innovativeness was found to moderate in a significant way, the relationship between behavioral intention to use e-book and actual usage of e-book. These findings suggest that while individuals who are more open to technology (adopters) as well as less technologically innovative individuals (late adopters and non-adopters) are likely to have the intention to use web-based instructional technologies like e-book, only highly innovative individuals, may actually translate intention into actual usage. These results have serious implications on adopters, implementers and users of instructional technologies who would need to factor into their decision-making the role of the individual technology innovativeness of its users.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/ijwltt.2015070103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jwltt0:v:10:y:2015:i:3:p:36-51

Access Statistics for this article

International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) is currently edited by Mahesh S. Raisinghani

More articles in International Journal of Web-Based Learning and Teaching Technologies (IJWLTT) from IGI Global
Bibliographic data for series maintained by Journal Editor ().