Competitive Responsiveness

David J. Reibstein () and Dick R. Wittink ()
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David J. Reibstein: The Wharton School, University of Pennsylvania, 3730 Walnut Street, 743 Jon Huntsman Hall, Philadelphia, Pennsylvania 19104-6371
Dick R. Wittink: Yale School of Management, 135 Prospect Street, New Haven, Connecticut 06529-8200

Marketing Science, 2005, vol. 24, issue 1, 8-11

Abstract: No abstract available

Keywords: marketing strategy; competitive strategy; game theory; competitiveness (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (5)

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