Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)

Xin He () and Chuntao Li ()
Additional contact information
Xin He: Surrey International Institute, Dongbei University of Finance and Economics, Dalian, Liaoning 116025, China
Chuntao Li: International Business School, Henan University, Zhengzhou, Henan 450046, China; School of Finance, Zhongnan University of Economics and Law, Wuhan, Hubei 430073, China

Marketing Science, 2025, vol. 44, issue 1, 240-241

Abstract: Shulman et al. (2015) [Consumer uncertainty and purchase decision reversals: Theory and evidence. Marketing Sci . 34(4): 590–605.] provide theory and evidence that uncertainty-reducing information provided before the purchase decision can actually increase the number of decision reversals. In its current form, readers may get the impression that the main result of the model holds for all distributions of a relevant parameter in the model. However, we show that the main result may not hold for all distributions of the parameter. We then provide two potential resolutions that can serve to preserve the main result.

Keywords: purchase decision reversal; purchasing hassle cost; conditional expectation; strict positivity (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/mksc.2024.0837 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:44:y:2025:i:1:p:240-241

Access Statistics for this article

More articles in Marketing Science from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().