New Firm Survival: Institutional Explanations for New Franchisor Mortality

Scott Shane and Maw- Der Foo
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Scott Shane: Sloan School of Management, Massachusetts Institute of Technology, 50 Memorial Drive, Cambridge, Massachusetts 02146
Maw- Der Foo: Sloan School of Management, Massachusetts Institute of Technology, 50 Memorial Drive, Cambridge, Massachusetts 02146 and National University of Singapore

Management Science, 1999, vol. 45, issue 2, 142-159

Abstract: Why do some new firms succeed and others fail? Economists argue that new firms fail because entrepreneurs inefficiently manage production and organizational design (Williamson 1985). Sociologists (e.g., Granovetter 1985) have typically viewed this explanation as undersocialized, and argue that institutional legitimacy must also be considered to explain the survival of new firms. This paper examines the survival of 1292 new franchisors established in the United States from 1979--1996. The results show that institutional legitimacy adds to economic explanations for the survival of new franchisors and suggests the importance of a properly socialized explanation.

Keywords: franchising; firm survival; institutional theory (search for similar items in EconPapers)
Date: 1999
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Citations: View citations in EconPapers (53)

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