Learning Dynamic Selection and Pricing of Out-of-Home Deliveries

Fabian Akkerman (), Peter Dieter () and Martijn Mes ()
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Fabian Akkerman: University of Twente, 7522 NB Enschede, Netherlands
Peter Dieter: Paderborn University, 33098 Paderborn, Germany
Martijn Mes: University of Twente, 7522 NB Enschede, Netherlands

Transportation Science, 2025, vol. 59, issue 2, 250-278

Abstract: Home delivery failures, traffic congestion, and relatively large handling times have a negative impact on the profitability of last-mile logistics. A potential solution is the delivery to parcel lockers or parcel shops, denoted by out-of-home (OOH) delivery. In the academic literature, models for OOH delivery are so far limited to static settings, contrasting with the sequential nature of the problem. We model the sequential decision-making problem of which OOH location to offer against what incentive for each incoming customer, taking into account future customer arrivals and choices. We propose dynamic selection and pricing of OOH (DSPO), an algorithmic pipeline that uses a novel spatial-temporal state encoding as input to a convolutional neural network. We demonstrate the performance of our method by benchmarking it against two state-of-the-art approaches. Our extensive numerical study, guided by real-world data, reveals that DSPO can save 19.9 percentage points (%pt) in costs compared with a situation without OOH locations, 7%pt compared with a static selection and pricing policy, and 3.8%pt compared with a state-of-the-art demand management benchmark. We provide comprehensive insights into the complex interplay between OOH delivery dynamics and customer behavior influenced by pricing strategies. The implications of our findings suggest that practitioners adopt dynamic selection and pricing policies.

Keywords: out-of-home delivery; parcel lockers; demand management; machine learning; convolutional neural networks (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ortrsc:v:59:y:2025:i:2:p:250-278

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