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Farmer-Owned Brands?

Dermot Hayes, Sergio Lence and Andrea Stoppa

ISU General Staff Papers from Iowa State University, Department of Economics

Abstract: This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States+ The case studies involve Parma Ham, Brunello di Montalcino wine, Vidalia onions, and a third-party verification organization+ The case studies show that these brands can be profitable for farmers, and emphasize the importance of restricting the supply of any successful brand+ One of the case studies shows that this type of supply control can run afoul of antitrust regulations+

Date: 2004-07-14
References: View complete reference list from CitEc
Citations: View citations in EconPapers (11)

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Journal Article: Farmer-owned brands? (2004) Downloads
Working Paper: Farmer-Owned Brands? (2004)
Working Paper: Farmer-Owned Brands? (2003) Downloads
Working Paper: Farmer-Owned Brands? (2002)
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