Giving Voice to the Silenced: Using Critical Discourse Analysis to Inform Crisis Communication Theory

Carolyn Dunn () and Michelle Eble ()

Journal of Business Ethics, 2015, vol. 132, issue 4, 717-735

Abstract: Research exists on how a corporation communicates during a crisis, the impact on its reputation, and how well it weathers that crisis. However, crisis communication research tends to view a company’s communication efforts from the standpoint of success or failure; looking at the communication critically to determine if the company’s power influences or silences potentially alternative voices and viewpoints is not currently part of the discussion. This article argues that critical discourse analysis techniques be added to the framework of crisis communication theory in an effort to ensure that the corporation’s message or position of power does not unfairly marginalize or altogether silence alternative discourses. Copyright Springer Science+Business Media Dordrecht 2015

Keywords: Crisis communication; Critical discourse analysis; Reputation management; Image restoration (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/s10551-014-2315-4

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