Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement

Andreas Chatzidakis (), Minas Kastanakis () and Anastasia Stathopoulou ()

Journal of Business Ethics, 2016, vol. 133, issue 1, 95-109

Abstract: Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed. Copyright Springer Science+Business Media Dordrecht 2016

Keywords: Attitude–behavior gap; Consumer ethical decision making; Ethical consumerism; Fair trade; Theory of planned behavior (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:kap:jbuset:v:133:y:2016:i:1:p:95-109

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DOI: 10.1007/s10551-014-2347-9

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