Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

Dora E. Bock (), Jacqueline K. Eastman and Kevin L. Eastman
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Dora E. Bock: Auburn University
Jacqueline K. Eastman: Georgia Southern University
Kevin L. Eastman: Georgia Southern University

Journal of Business Ethics, 2018, vol. 150, issue 4, No 18, 1213-1228

Abstract: Abstract The United States is one of the most charitable nations, yet comprises some of the most materialistic citizens in the world. Interestingly, little is known about how the consumer trait of materialism, as well as the opposing moral trait of gratitude, influences charitable giving. We address this gap in the literature by theorizing and empirically testing that the effects of these consumer traits on charitable behavior can be explained by diverse motivations. We discuss the theoretical implications, along with implications for charitable organizations, and offer suggestions for future research.

Keywords: Materialism; Charitable behavior; Gratitude; Consumer behavior (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s10551-016-3203-x

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