Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies

Johannes Brinkmann ()

Journal of Business Ethics, 2002, vol. 41, issue 1, No 12, 159-177

Abstract: Abstract Marketing ethics is normally marketed as a sub-specialization of business ethics. In this paper, marketing ethics serves as an umbrella term for advertising, PR and sales ethics and as an example of professional ethics. To structure the paper, four approaches are distinguished, with a focus on typical professional conflicts, codes, roles or climates respectively. Since the moral climate approachis more inclusive than the other approaches, the last part of the paper deals mainly with moral climates, within the above-mentioned marketing sub-professions.

Keywords: advertising ethics; business ethics approaches; codes of ethics; ethical climate; marketing ethics; moral climate; professional ethics; public relations ethics; real estate agent ethics; role morality (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (12)

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DOI: 10.1023/A:1021318710382

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