Aesthetics as a Foundation for Business Activity

John Dobson ()

Journal of Business Ethics, 2007, vol. 72, issue 1, 46 pages

Abstract: This paper identifies the ultimate justification for business activity as an aesthetic justification. Aesthetics, loosely defined as the appreciation of beauty, subsumes both ethics and economics within an holistic justificatory mechanism for business decisions. Five essential qualities of aesthetic judgment are identified: disinterest, subjectivity, inclusivity, contemplativity, and internality. The quality of aesthetic judgment, exercised by the individual through the organization, will determine the extent to which business activity enhances quality of life. Copyright Springer Science+Business Media, Inc. 2007

Keywords: ethics; aesthetics; virtue corporate objective; beauty (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s10551-006-9154-x

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