Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Khosro Jahdi () and Gaye Acikdilli ()

Journal of Business Ethics, 2009, vol. 88, issue 1, 103-113

Keywords: marketing; marketing communications; corporate social responsibility; ethics (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (69)

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DOI: 10.1007/s10551-009-0113-1

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