A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance
Elena Fraj-Andrés (),
Eva Martinez-Salinas and
Jorge Matute-Vallejo
Journal of Business Ethics, 2009, vol. 88, issue 2, 263-286
Keywords: environmental marketing; environmental orientation; sustainability; operational performance; commercial performance; economic performance (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s10551-008-9962-2
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