The Liberating Power of Commercial Marketing

Thomas Anker (), Klemens Kappel and Peter Sandøe

Journal of Business Ethics, 2010, vol. 93, issue 4, 519-530

Keywords: autonomous agency; being an autonomous person; divergent and convergent marketing; cultural values; critical reflection; first- and second-order desires (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

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DOI: 10.1007/s10551-009-0236-4

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