Do Ethical Values Work? A Quantitative Study of the Impact of Fair Trade Coffee on Consumer Behavior

Patrice Cailleba () and Herbert Casteran

Journal of Business Ethics, 2010, vol. 97, issue 4, 613-624

Keywords: Fair Trade; coffee; consumer; France; retail; quantitative analysis; brand loyalty; satisfaction–profit chain (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s10551-010-0528-8

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