The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster

Denise DeLorme (), George Zinkhan and Scott Hagen

Marketing Letters, 2004, vol. 15, issue 4, 185-199

Abstract: This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers’ reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition. Copyright Kluwer Academic Publishers 2004

Keywords: consumer behavior; possession disposition; environment; qualitative methodology (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:kap:mktlet:v:15:y:2004:i:4:p:185-199

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DOI: 10.1007/s11002-005-0456-z

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