Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective

Brett Martin (), Ekant Veer and Simon Pervan

Marketing Letters, 2007, vol. 18, issue 3, 197-209

Keywords: Larger-sized models; Self-referencing; Weight locus of control; Brand and advertising attitudes (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1007/s11002-007-9014-1

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