Organizational identification as a determinant of customer orientation in service organizations

Jan Wieseke (), Johannes Ullrich, Oliver Christ and Rolf Dick

Marketing Letters, 2007, vol. 18, issue 4, 265-278

Keywords: Customer orientation; Organizational identification; Multilevel (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (10)

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DOI: 10.1007/s11002-007-9021-2

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