The impact of offshored and outsourced call service centers on customer appraisals

Neeraj Bharadwaj () and Anne Roggeveen ()

Marketing Letters, 2008, vol. 19, issue 1, 13-23

Keywords: Call centers; Customer relationship management (CRM); Marketing strategy; Offshoring; Outsourcing; Voice-to-voice service encounters (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s11002-007-9025-y

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