Hierarchical Bayesian conjoint models incorporating measurement uncertainty

John Liechty (), Duncan Fong, Eelko Huizingh and Arnaud Bruyn

Marketing Letters, 2008, vol. 19, issue 2, 155 pages

Keywords: Conjoint analysis; Weighted regression models; Measurement uncertainty; Confidence; Interval data; Hierarchical Bayesian models (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s11002-007-9026-x

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