Decision making and brand choice by older consumers

Catherine Cole (), Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael Norton and Ellen Peters

Marketing Letters, 2008, vol. 19, issue 3, 355-365

Keywords: Older consumers; Decision making; Choice (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (15)

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DOI: 10.1007/s11002-008-9058-x

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