Familiarity and competence diversity in new product development teams: Effects on new product performance

Christophe Haon (), David Gotteland and Marianela Fornerino

Marketing Letters, 2009, vol. 20, issue 1, 75-89

Keywords: New product development teams; Team diversity; Familiarity; Instrumental use of information (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s11002-008-9052-3

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