Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms

James Brown (), Stephan Grzeskowiak () and Chekitan Dev ()

Marketing Letters, 2009, vol. 20, issue 2, 139-154

Keywords: Opportunism; Coercive influence; Noncoercive influence; Relational norms (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s11002-008-9053-2

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