A cohort analysis of household vehicle expenditure in the U.S. and Japan: A possibility of generational marketing

Kosei Fukuda ()

Marketing Letters, 2010, vol. 21, issue 1, 53-64

Keywords: Age–period–cohort decomposition; Bayesian cohort model; Constrained multiple regression model; Generational marketing; Household vehicle expenditure ratio (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11002-009-9077-2

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