Modeling the effects of pharmaceutical marketing

Peter Leeflang () and Jaap Wieringa ()

Marketing Letters, 2010, vol. 21, issue 2, 133 pages

Keywords: Effects of pharmaceutical marketing; Drug price elasticity; Marketing model building (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s11002-009-9092-3

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