The embedded sales force: Connecting buying and selling organizations

Kevin Bradford, Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan and Barton Weitz ()

Marketing Letters, 2010, vol. 21, issue 3, 239-253

Keywords: Sales force; Relationship; Embedded (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (9)

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DOI: 10.1007/s11002-010-9106-1

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