Calculating, creating, and claiming value in business markets: Status and research agenda

Gary Lilien (), Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

Marketing Letters, 2010, vol. 21, issue 3, 287-299

Keywords: B2B markets; Customer needs; Customer value; Product design; Social networks; Serial innovators (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11002-010-9108-z

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