Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Robert Meyer (), Joachim Vosgerau (), Vishal Singh (), Joel Urbany (), Gal Zauberman (), Michael Norton (), Tony Cui (), Brian Ratchford (), Alessandro Acquisti, David Bell () and Barbara Kahn ()

Marketing Letters, 2010, vol. 21, issue 3, 315 pages

Keywords: Marketing channels; Game theory; Behavioral decision research (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/s11002-010-9109-y

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