What you see may not be what you get: Asking consumers what matters may not reflect what they choose

Simone Mueller (), Larry Lockshin () and Jordan Louviere ()

Marketing Letters, 2010, vol. 21, issue 4, 335-350

Keywords: Direct versus indirect preference elicitation; Visual attributes; Unconscious processing; Research methodology; Discrete choice analysis; Best–worst scaling; Packaging (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (21)

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DOI: 10.1007/s11002-009-9098-x

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