Putting market-facing technology to work: Organizational drivers of CRM performance

Amit Saini (), Rajdeep Grewal () and Jean Johnson ()

Marketing Letters, 2010, vol. 21, issue 4, 365-383

Keywords: CRM; CRM knowledge; Employee IT skills; Top management championship; CRM performance; Buy-in; Expertise; Strategic utilization; Customer relationship management (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11002-009-9096-z

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