A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt

Sooyeon Lee-Wingate () and Kim Corfman ()

Marketing Letters, 2010, vol. 21, issue 4, 385-395

Keywords: Consumer promotions; Gift-with-purchase promotions; Consumption guilt (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (14)

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DOI: 10.1007/s11002-009-9093-2

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